– A unified voice for European Consent Management Platforms, advancing – privacy, transparency, and innovation across the EU and globally.
LONDON, 2 June 2026 • The European CMP Association (ECMPA) convened its first General Assembly in London on June 2, electing its founding leadership and confirming that the organization is fully operational at a decisive moment for European digital policy. Less than three months after its establishment in Brussels, the association representing Europe’s leading Consent Management Platforms is primed to act as the coordinated industry voice as the EU moves to redefine consent through the Digital Omnibus.
The people who build and operate Europe’s consent infrastructure now have a single seat at the table. As the Commission pursues regulatory simplification, the association’s message to policymakers is direct: simplification is a worthy goal, but it must not come at the expense of individuals’ right to privacy and digital freedom. Rules written without the experts who turn them into working tools risk failing in the real world.
The General Assembly elected a founding board drawn from the association’s four founding companies, reflecting a deliberately balanced, pan-European structure spanning France, Germany and Italy, selecting Romain Bessuges-Meusy as the first President of the ECMPA:
“I am honoured that Axeptio has been chosen to take on the first presidency of the European CMP Association. We want this association to become a place where the industry can come together, exchange views and help shape a distinctly European response to the major issues that will define the future of consent.
As European institutions look for sustainable ways to address consent fatigue, we have a shared responsibility to support the development of standards that make the user experience simpler, without weakening the principles at the heart of the European model: citizens’ freedom of choice, a diverse and competitive digital ecosystem, and Europe’s sovereignty over its data.” Romain Bessuges-Meusy, President of the ECMPA.
Where the Association Stands
ECMPA positions on the Digital Omnibus are concrete, rooted in common sense and hands-on experience. First: browsers should not own consent. Under the current draft (Article 88b), the obligation to handle consent signals would fall to a narrow set of browser vendors.
The association argues that browsers and operating systems should respect consent signals, not control them, with responsibility staying where the GDPR puts it: on data controllers and the compliance software they designate. It is also pressing for the draft to reconcile automated consent with the GDPR’s specificity requirement, and to protect stored consent decisions from being erased after seven days by browser design choices – a hidden driver of the very consent fatigue that simplification is meant to cure.
Open to the ecosystem
Founded by four industry leaders, the association is designed to unify the entire CMP sector and is now open to new members across Europe and beyond. Membership and further information are available at ecmpa.eu.
The European CMP Association, established on 20 March 2026 in Brussels, is the professional body representing Consent Management Platform providers across Europe. Founded by Axeptio (France), Didomi (France), iubenda (Italy) and Usercentrics (Germany), it brings together the technology providers and compliance partners that serve hundreds of thousands of businesses and millions of users, to speak with a single, expert voice in the European privacy landscape.
Registration number: 6860529101045-28
Website: ecmpa.eu